Distribution Management Quiz

The structure of intra-company organization units and extra company agents and dealers, wholesale and retail through which a commodity, product or service is marketed.

(a)  

Which one is the importance of Marketing channel?

• Help in Production Function.

• Matching Demand and Supply.

• Stability in Prices.

• Matching Buyer And Seller.

The distribution network through which producers produce flow to the market.

(a)  

It occurs when the manufacturer is so highly respected that intermediaries are proud to be associated.

• Reward power

• Coercive Power

• Legitimate Power

• Referent Power

It can be applied when the manufacturer has special knowledge that the intermediaries value.

• Coercive Power

• Expert Power

• Legitimate Power

• Referent Power

What is the last Steps involved in Designing a Channel System?

• Evaluation of the distribution Environment

• Evaluating the Alternatives and Selecting the Best.

• Evaluation of competitors Channels Design

• Matching Channel Design to Company Resources

The major focus of channel of distribution.

(a)  

According to him, Marketing channel are the distribution network through which producers produce flow to the market.

• Cundiff, Still and Govani

• Cundiff, Still and Giovani

• William J. Stanton

• William J. Starton

The emergence and arrangement of wide variety of distribution oriented institution and agencies.

• Intermediaries

• Consumption

• Delivery

• Distribution

What is the 3rd step in Steps involved in Designing a Channel System?

• Identifying Channel functions

• Linking design to Product Characteristics

• Identifying Channel functions

• Evaluation of the distribution Environment