The Pet food challenge (2)

​ (a)   market research can take a long time to collect, but an advantage is that it is ​ (b)   and ​ (c)  

• Primary
• secondary
• up-to-date
• cheap
• reliable
• quick

Which of the following is NOT part of the marketing mix?

• Price

• Product

• Planning

• Promotion

Which of the following is NOT an example of secondary data?

• Information found in a book

• A face to face interview

• Websites that show trends

• A news article printed online or in a newspaper

Which of the following would be considered a reliable website for research?

• A facebook group that is open to the public

• A blog written by students

• A website produced by a government

Which of the following is not usually included on pet food packaging?

• Nutritional Information

• The brand name

• Information about the business owners

• Weight

What might be a good way to segment the market for bicycles?

• Gender

• Skin color

• Religion

• Political beliefs

What is a USP?

• Unicorn self portrait

• Unique selling point

• Unique sales patter

• Uniform selling points

Three important purposes of packaging for pet food are: ​ (a)   , ​ (b)   and ​ (c)   .

• Keeping food fresh
• Showing nutritional benefits
• advertising the brand name
• Competitions
• Colors that cats like
• If the packaging is recycled

A niche market is a small group of consumers with similar interests

• True

• False

• Not sure

A good way to segment the market for holidays would be:

• Hobbies

• Religion

• Skin color

• Education