SOC-MED - Ownership & Control: What is media?

What does mass communication entail?

• Interaction with a small group of people

• Interaction with a large audience without personal contact

• Interaction with a single individual

• None of the above

Which of the following is not a form of media?

• Television

• Radio

• Newspapers

• Books

How does the interaction level differ between traditional and new media?

• New media allows for more interaction while traditional media is one-way communication

• Both traditional and new media allow for equal levels of interaction

• Traditional media allows for more interaction while new media is one-way communication

• Interaction level does not differ between traditional and new media

What is the primary purpose of social media?

• To provide news and updates

• To facilitate online shopping

• To enable social interaction and sharing of information

• To replace traditional forms of media

What is the primary purpose of a social networking site?

• To provide entertainment

• To facilitate communication and sharing of information

• To sell products or services

• To store personal data

Which of the following is not a characteristic of new media?

• Interactivity

• Convergence

• Traditional broadcasting

• User empowerment

What is the difference in perspective between neophiliacs and cultural pessimists regarding new media, according to Curran & Seaton's study?

• Neophiliacs view new media as a tool for social change, while cultural pessimists see it as a threat to society

• Neophiliacs see new media as a means of empowerment, while cultural pessimists view it as a tool for manipulation

• Neophiliacs embrace the changes brought by new media, while cultural pessimists resist them

• All of the above

What was the primary controversy surrounding the Cambridge Analytica scandal?

• Illegal data mining from LinkedIn users

• Unauthorized access and misuse of personal data from Facebook users

• Manipulation of Google search results

• None of the above

How has new media impacted traditional media?

• It has completely replaced traditional media

• It has enhanced the reach of traditional media

• It has no impact on traditional media

• None of the above

What are the different types of digital divides that can occur with the use of new media?

• Income divide

• Geographical divide

• Educational divide

• All of the above