S2 Market Research

What type of research is Desk Research?

• Finding new information

• Using existing information

Which of these is a desk research method?

• Newspaper reports

• Surveys

• Consumer trials

• Observations

Which of these is a desk research method?

• face-to-face Interview

• Survey

• Competitor's Website

• Telephone Interview

Which of these is a desk research method?

• Surveys

• Online Reviews

• Telephone Interview

• Face-to-Face Interview

Which type of research is field research?

• Finding new information

• Using existing information

Which of these is a field research method?

• Competitor's Website

• Survey

• Newspaper articles

• Online reviews

Which of these is a field research method?

• Trip Advisor review

• Website

• News article

• Telephone Interview

Which type of market research is quicker?

• Desk

• Field

Which type of research is more likely to be up to date?

• Desk

• Field

Which type of market research can be more expensive?

• Desk

• Field