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Media Studies - Zoella

Authored by Scott Drew

Other

12th Grade

Used 10+ times

Media Studies - Zoella
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Zoella's content?

Fashion

Lifestyle and beauty

Sports

Technology

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the Attitude website engage with its LGBTQ+ audience?

By providing cooking recipes

Through articles, interviews, and features

By showcasing automobile reviews

Through daily horoscope readings

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which media theory can be applied to understand why people consume Zoella's content?

Agenda-setting theory

Cultivation theory

Uses and Gratifications theory

Spiral of silence theory

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the practice of promoting products or services through influencer partnerships, often seen in Zoella's content?

Viral marketing

Content marketing

Influencer marketing

Guerrilla marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which form does Zoella primarily create and share her content?

Podcasts

Blogs

YouTube videos

Instagram posts

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main objective of Zoella's content, as discussed in the lesson?

To provide breaking news updates

To entertain and engage her audience

To offer financial advice

To promote political activism

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a concept map primarily used for in educational contexts?

To create artistic drawings

To organize and represent ideas and their relationships

To store computer code

To list items for a shopping trip

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