Attitude and Social Influence

"How the object, person, issue, or event makes you feel" refers to the _____ component of attitude.

• affective

• behavioral

• cognitive

_____ can be used to strengthen desirable attitudes and weaken undesirable ones.

• Operant conditioning

• Classical conditioning

• Observational learning

_____ can be used to create positive emotional reactions to an object, person, or event by associating positive feelings with the target object.

• Operant conditioning

• Classical conditioning

• Observational learning

Attitudes can be explicit and implicit. _____ attitudes are those that we are consciously aware of and that clearly influence our behaviors and beliefs.

• Explicit

• Implicit

Attitudes can be explicit and implicit. _____ attitudes are unconscious but still have an effect on our beliefs and behaviors.

• Explicit

• Implicit

Social roles and social norms can have a strong influence on attitudes. _____ relate to how people are expected to behave in a particular role or context.

• Social roles

• Social norms

Social roles and social norms can have a strong influence on attitudes. _____ involve society's rules for what behaviors are considered appropriate.

• Social roles

• Social norms

According to _____, people can also change their attitudes when they have conflicting beliefs about a topic.

• Elaboration Likelihood Theory

• Cognitive Dissonance Theory

_____ is the deepest type of conformity. Here, the individual has completely taken on the expectations of the group, in private as well as in public. This change continues on indefinitely, even in the absence of the group.

• Compliance

• Internalisation

• Identification

_____ is the lowest level of social influence. An individual does what is directly requested of them but may holds different views in private. This type of social influence is short-lived and the behaviour usually stops once the individual isn’t monitored.

• Compliance

• Internalisation

• Identification