Sales II - 1.09

During the ________________, you explain and show customers the benefits of product features.

• initial contact

• sales presentation

• sales opening

• closure

Through a _____________, the salesperson explains to the customer the product’s features and benefits.

• initial contact

• sales presentation

• sales opening

• sales dialogue

A _____________ uses action to back up the words of the sales dialogue and shows the customer how and why a product can be of benefit.

• product demonstration

• sales presentation

• sales dialouge

• sales opening

All of the following are reasons for the importance of an effective product demonstration EXCEPT

• It gets the customer actively interested in the product.

• It establishes a need for the product.

• It shows the customer proof of the product’s features and benefits.

• It involves the customer in the sales opening.

Which of the following is a guideline to follow in selecting a product to demonstrate to a customer:

• It gets the customer actively interested in the product.

• Consider price range

• It shows the customer proof of the product’s features and benefits.

• It involves the customer in the sales opening.

All of the following are guideline to follow in selecting a product to demonstrate to a customer EXCEPT?

• Determine product use

• Consider price range

• It shows the customer proof of the product’s features and benefits.

• Show popular products

A ___________ can help a salesperson translate product features into customer benefits in an organized list by order of importance.

• product sheet

• analysis sheet

• product analysis sheet

• feature benefit chart

Showing advertised or very popular products refers to which of the guidelines to following selecting a product to demonstrate to a customer

• Determine product use

• Show popular products

• Consider price range

• Limit the choices