Module 3

        is a framework used by entrepreneurs to analyze and monitor the macro-environment factors that have a bearing on the enterprise.

• PEST/PESTLE ANALYSIS

• SWOT ANALYSIS

• INDUSTRY ANALYSIS

the screening process requires very high level of attention.

• Ongoing Scanning

• Active Scanning

• Passive Scanning

It is a process of screening a large body of information for some extracting the relevant information that is required to meet certain screening criteria.

• Environmental Scanning

• Environmental Scanning Process

• Passive scanning

is a simple but powerful tool to evaluate the power of an industry and battles to win by an entrepreneur.

• SWOT ANALYSIS

• PORTER'S MODEL OF INDUSTRY ANALYSIS

• PORTER’S FIVE FORCES

has a significant impact on how an organization does business in also how profitable they are.

• Environmental Factors

• Social Factors

• Economic Factors

reveal how and to what degree a govt intervenes in the economy.

• Political Factors

• Social Factors

• Economic Factors

these factors have only really come to the forefront in the last decade.

• Social Factors

• Environmental Factors

• Legal Factors

-          it helps in conducting in this analysis which is important and includes undertaking a survey of the existing industry before setting up an entrepreneurial endeavor.

• PORTER'S MODEL OF INDUSTRY ANALYSIS

• SWOT ANALYSIS

• PEST/PESTLE ANALYSIS

to skills to deliver them, consistently and reliably, with quality, service, and price.

• Engineering Skills

• Business Skills

• Selling skills

• Manufacturing Skills

the skill to invent, create, innovate and develop new products (or services.)

• Manufacturing Skills

• Engineering Skills

• Business Skills

• Selling Skills