It is the process of gathering, analyzing and interpreting the information about the product or services to be offered for sale in the market, the market and about past, present and any potential consumers for the products.
DATA COLLECTION

Quiz
•
Business
•
12th Grade
•
Hard
Marites Suministrado
Used 11+ times
FREE Resource
10 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Data Gathering
Primary Research
Secondary Research
Market Research
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is the traditional method of data collection, which is normally done personally with the respondents.
Personal Interview
Focus Group Discussion
Survey
Data gathering
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user’s needs and behaviors.
Personal Interview
Focus Group Discussion
Survey
Data Gathering
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
Data Gathering
Survey
Focus Group Discussion
Personal Interview
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is one of the most reliable and credible ways of getting relevant information from target customers.
Primary Research
Secondary Research
Interview
Data Gathering
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is the most common way to gather data with the use of questionnaires or interview schedule.
Interview
Focus Group Discussion
Survey
Data Gathering
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
It is an excellent method for generating and screening ideas and concepts.
Data Gathering
Survey
Focus Group Discussion
Personal Interview
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