Marketing Research Chp 2,3

is a broad statement of the general problem and identification of the specific components of the marketing research problem.

• management problem

• problem audit

• problem definition

• none of the above

Cross-sectional and longitudinal designs are types of _______

• descriptive research

• exploratory research

• causal research

• none of the above

Which data collection method is used in causal research?

• experiments

• surveys

• expert surveys

  
  

• panels

A descriptive design requires a clear specification of the who, what, when, where, why, and way ) of the research.

• True

• False

________ is not a qualitative research technique.

• Word association

• Depth interview

• Conclusive research

• Focus group

Problem definition is the most important step in the marketing research project.

• True

• False

The _____ is a comprehensive examination of a marketing problem with the purpose of understanding its origin and nature.

• management problem

• problem audit

  
  

• problem definition

• none of the above

________ is the problem confronting the decision maker. It asks what the decision-maker needs to do.

• The environmental context of the problem

• The management decision problem

• The marketing research problem

• Problem definition

Research designs may be broadly classified as ________ or ________

• exploratory; causal

• conclusive; causal

• exploratory; conclusive

• conclusive; descriptive

Conclusive research is typically more formal and structured than exploratory research.

• True

• False