Market Research Quiz

Market Research Quiz

11th Grade

12 Qs

quiz-placeholder

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Market Research Quiz

Market Research Quiz

Assessment

Quiz

Other

11th Grade

Practice Problem

Medium

Created by

Peter Powell

Used 3+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of identifying customer needs?

To develop a product that an entrepreneur wants to sell

To find out what the competition is doing

To find out what customers want and develop a product to match this

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a gap in the market?

A part of the market where there is a demand that is not being met

A part of the market where there is a demand that is being met

A way of segmenting a customer base

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two main methods of market research?

Initial and secondary

Primary and tertiary

Primary and secondary

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a focus group?

A group discussion that provides qualitative data

A group of people who complete a questionnaire

A way of segmenting your customer base

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is an advantage of secondary research?

It is not specific to the business

It is quick and easy to gather

It could be out of date

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is a key characteristic of quantitative data?

It is expressed as words and opinions

It takes a long time to gather and is difficult to analyse

It can be displayed in charts and graphs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is a method of conducting external research?

Looking at information on the internet

Looking at previous company sales figures

Looking at previous cash flow forecast information

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