According to the American Marketing Association, marketing is defined as:

• The process of promoting and selling products or services

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• The set of activities involved in identifying and anticipating customer needs

• The process of understanding what people eat and buy, and then satisfying those wants and needs through effective management and strategies

What is the main purpose of marketing research?

• To predict how products might be sold, created, or replaced

• To develop a detailed picture of customers and their wants and needs

• To analyze the data collected from the stock market

• To add value to a company

What is the road to profitability in terms of marketing?

• Adding value to a product

• Increasing sales and revenue

• Understanding customer preferences

• Analyzing market trends in the economy

Who are the interested parties or stakeholders in a company?

• Internal parties only

• External parties only

• Both internal and external parties

• Customers only

What is form utility in marketing?

• The most convenient time for purchase

• The physical availability and accessibility of a product

• The alteration of physical form to increase value

• The ease of acquiring a product

How does marketing contribute to overall economic growth?

• By driving the consumer economy

• By creating more manufacturing jobs

• By increasing revenue for private companies

• By expanding operations

What is the purpose of internal marketing?

• To promote the company offerings to the employees

• To analyze market trends

• To understand customer needs

• To increase sales and revenue

What is time utility in marketing?

• The most convenient time for purchase

• The physical availability and accessibility of a product

• The alteration of physical form to increase value

• The ease of acquiring a product

What is place utility in marketing?

• The most convenient time for purchase

• The physical availability and accessibility of a product

• The alteration of physical form to increase value

• The ease of acquiring a product

What is marketing?

• The set of activities involved in identifying and anticipating customer needs and then attempting to satisfy those needs profitably.​

• Managing a business

• Advertising and managing human resources for purposes of selling products

• Charging customers market value in order to increase customer equity