Marketing Fundamentals Quiz

What is pricing in marketing?

• The process of determining how best to get sports products and services to consumers

• The process of assigning a value to products and services on the basis of supply and demand

• The process of communicating information about products and services to consumers

• The process of gathering and using information about customers to improve business decision making

Emma, Noah, and Anika are planning to go to the Super Bowl. They noticed that the tickets are very expensive. Why do you think this is the case?

• Because the demand for tickets is high

• Because the demand for tickets is low

• Because the supply of tickets is high

• Because the supply of tickets is low

Supply and demand impacts prices of...

• Tickets

• Concessions and parking

• Merchandise

• All of the above

What did The Washington Football Team do to entice season ticket holders?

• Lowered ticket prices

• Increased ticket prices

• Offered exclusive merchandise

• Provided free parking

Emma and Evelyn are discussing factors that influence distribution decisions in the sports and entertainment industry. Which factor are they most likely to discuss?

• Consumer behavior

• Ticket prices

• Marketing promotions

• Product development

What is exclusive distribution?

• The process of determining how best to get sports products and services to consumers

• The process of assigning a value to products and services on the basis of supply and demand

• The process of communicating information about products and services to consumers

• The process of arranging for the sole distribution of a particular product or brand

What is promotion in marketing?

• The process of determining how best to get sports products and services to consumers

• The process of assigning a value to products and services on the basis of supply and demand

• The process of communicating information about products and services to consumers

• The process of gathering and using information about customers to improve business decision making

Scarlett is working on a marketing project for her sports company. What does financing involve in her marketing project?

• The process of determining how best to get sports products and services to consumers

• The process of assigning a value to products and services on the basis of supply and demand

• The process of creating a budget and revenue projections to reach financial goals

• The process of communicating information about products and services to consumers

What does selling mean in marketing?

• The process of determining how best to get sports products and services to consumers

• The process of assigning a value to products and services on the basis of supply and demand

• The process of communicating information about products and services to consumers

• The process of assessing and filling consumer needs

What is marketing information management?

• The process of determining how best to get sports products and services to consumers

• The process of assigning a value to products and services on the basis of supply and demand

• The process of gathering and using information about customers to improve business decision making

• The process of designing, developing, maintaining, improving, and acquiring products or services