NCAS_Videomarketing&Social media

What is a benefit of switching to an Instagram Business account?

• A) Unlimited daily posts

• 
  B) Access to Instagram Insights

• 
  C) Automatic increase in followers

• D) Exclusive use of black-and-white filters

Which metric measures how much of your video viewers watched before clicking away?

• a) Click-through rate (CTR)
  

• b) Watch time
  

• c) Average view duration
  

• d) Impressions

How can you optimize your video for search on YouTube?

• a) Use as many tags as possible
  

• b) Add keywords only to the video title
  

• c) Write a long and detailed video description
  

• d) None of the above

What is considered the best practice to increase engagement on Instagram?

• A) Posting exclusively promotional content

• B) Using generic hashtags for wider reach

• C) Engaging with followers through comments and DMs

• D) Limiting stories to once a week

What is the ideal length for a YouTube video?

• a) 10 minutes
  

• b) 30 minutes
  

• c) It depends on the content and audience
  

• d) 5 minutes

What is the primary goal of the YouTube algorithm?

• a) Promote videos with the most keywords
  

• b) Showcase videos with the highest production quality
  

• c) Keep viewers on the platform by recommending engaging content
  

• d) Feature videos with the most likes

What is one of the benefits of collaborating on a YouTube channel?

• a) Increase in competition

• b) Decrease in audience engagement

• c) Expansion of audience and reach

11. Which Facebook campaign objective should you select to drive traffic directly to your website?

• A) Brand Awareness

• B) Engagement

• C) Lead Generation

• D) Traffic

What is one of the primary benefits of using video marketing?

• a) Increased website traffic
  

• b) Reduced production costs
  

• c) Limited audience engagement
  

• d) Slower information dissemination

What type of Instagram content disappears after 24 hours unless saved to highlights? A) Posts

• A) Posts
  

• B) Reels
  

• C) Stories
  

• D) IGTV Videos