S&E - UNIT 2 MARKETING

the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.

• SWOT ANALYSIS

• MARKETING

• DISTRIBUTION

• MARKET RESEARCH

is using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotions of a product or service.

• ADVERTISING

• SWOT ANALYSIS

• MARKETING CONCEPT

• TARGET MARKET

is a specific group of consumers at which a company aims its products and services.

• TARGET MARKET

• ADVERTISING

• DISTRIBUTION

• SWOT ANALYSIS

is the action or activity of gathering information about consumers' needs and preferences.

• MARKET RESEARCH

• ADVERTISING

• BING BONG

• SWOT ANALYSIS

the public promotion of something, such as a product, service, business, or event, to attract or increase interest in it.

• TARGET MARKET

• MARKETING CONCEPT

• ADVERTISING

• MARKET RESEARCH

A  is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

• ADVERTISING

• MARKETING CONCEPT

• TARGET MARKET

• SWOT ANALYSIS

is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

• MARKET SEGMENTATION

• DISTRIBUTION

• DISTRUBUTION CHANNEL

• SWOT ANALYSIS

is the process of making a product or service available for the consumer or business user that needs it.

• MARKETING

• TARGET MARKET

• SWOT ANALYSIS

• DISTRIBUTION

refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.

• MARKET SEGMENTATION

• DISTRIBUTION CHANNEL

• MARKETING CONCEPT

• MARKET RESEARCH

 Businesses that use effective marketing have a huge advantage and understand it is important to use all marketing tools.

• TRUE

• FALSE