
S&E - UNIT 2 MARKETING
Authored by Jamison Strange
Business
9th - 12th Grade
Used 36+ times

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23 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
SWOT ANALYSIS
MARKETING
DISTRIBUTION
MARKET RESEARCH
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotions of a product or service.
ADVERTISING
SWOT ANALYSIS
MARKETING CONCEPT
TARGET MARKET
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is a specific group of consumers at which a company aims its products and services.
TARGET MARKET
ADVERTISING
DISTRIBUTION
SWOT ANALYSIS
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the action or activity of gathering information about consumers' needs and preferences.
MARKET RESEARCH
ADVERTISING
BING BONG
SWOT ANALYSIS
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the public promotion of something, such as a product, service, business, or event, to attract or increase interest in it.
TARGET MARKET
MARKETING CONCEPT
ADVERTISING
MARKET RESEARCH
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.
ADVERTISING
MARKETING CONCEPT
TARGET MARKET
SWOT ANALYSIS
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
MARKET SEGMENTATION
DISTRIBUTION
DISTRUBUTION CHANNEL
SWOT ANALYSIS
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