Competitors by Kotler

What did Roberto Goizueta recognize as Coca-Cola's competitors?

• Other soda companies

• Coffee, milk, tea and water

• Fast food restaurants

• Pepsi

According to computer scientist Gregory Rawlins, what happens if you are not part of the steamroller?

• You become part of the road

• You become a steamroller

• You float above the road

• You stop the steamroller

How does the text define good competitors?

• Competitors who copy your strategies

• Competitors who challenge and improve your skills

• Competitors who cooperate with you

• Competitors who ignore your business

What is the key competitive advantage mentioned in the text?

• Speed and efficiency

• Large market share

• Advanced technology

• Strong financial backing

According to Sun Tzu, why should a company stay alert to its competitors?

• To find ways to sabotage them

• To gather intelligence and insights

• To build alliances with them

• To avoid competition altogether

In the short run, who are the most dangerous competitors for a company?

•  Long-established competitors

• Competitors that resemble the company the most

•  Competitors with low prices

• Competitors from different industries

How does the text recommend beating competitors?

• By ignoring them completely

• By attacking oneself first

• By filing lawsuits against them

• By imitating their strategies

Who ultimately determines the winner in a market, according to the text?

• Competitors

• Government regulators

• Customers

• Shareholders

How do the best fishermen in the market differ from their competitors?

• They have better fishing equipment

• They catch larger fish

• They have better marketing strategies

• They understand the fish better

What does the text suggest is the problem in most markets?

• Too few competitors

• Too many customers

• Too many competitors for too few customers

• Too much government regulation