Marketing Pt2

in a SWOT analysis, which part involves identifying internal positive attributes of an organization?

• strengths

• opportunities

which aspect of SWOT analysis involves examining external factors that can benefit the organization?

• opportunities

• strengths

what is the primary purpose of conducting a SWOT analysis?

• to find out what is causing success or failure in competing in and meeting the needs of your market

• Typically, successful marketers and businesses consider it when creating marketing plans and strategies to effectively market to their target audience

• to produce a desired response from its target market

which dimension of social responsibility involves providing a return on investment to owners and investors, creating jobs, and contributing goods and services to the economy?

• philantrophic activities

• financial viability

• compliance with legal and regulatory requiremets

what is the term for the practice of linking products to a particular social cause?

• cause-related marketing

• strategic philanthrophy

• sustainability

advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.

• bait-and-switch

• bait-to-lure

• unethical

who sets the ethical tone for the entire organization?

• Top managment

• the CEO

• board of trustees

what does the marketing mix include?

• product, price, place, promotion

• strengths, weaknesses, opportunities, threats

• process, physical evidence, place

What does CLV stand for in the context of customer relationships?

• Customer Lifetime Value

• Customer Life Value

• Consumer Lifetime Value

• Consumer Life Value

what does green marketing focus on?

• selling products based on their environmental benefits

• assessment of the external environment

• identifying future market opportunities and ideas