2.02

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• a. market segment.

• b. resource.

• c. target group.

• d. market.

To buy a product, customers in a market must first

• a. be willing to buy the product.

• b. learn the product's features.

• c. make sure the product is on sale.

• d. locate the product in a store.

A target market can be described as the

• a. sample of the market.

• b. group of customers the business seeks to attract.

• c. direction the market is headed.

• d. way a business draws its customers.

When examining a market, marketers primarily notice its

• a. records.

• b. leaders.

• c. categories.

• d. merchants.

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in __________ marketing.

• a. mass

• b. risky

• c. target

• d. industrial

The same person can be included in more than one

• a. religion.

• b. income level.

• c. generation.

• d. target market.

When using mass marketing, marketers seek to appeal to the __________ market.

• a. entire

• b. local

• c. loyal

• d. teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• a. mass production.

• b. market segmentation.

• c. mass marketing.

• d. demographic segmentation.

Market segmentation is about dividing the market into __________ groups.

• a. specific

• b. identical

• c. general

• d. age

When the total market is divided, one of its groups is called a market

• a. share.

• b. slice.

• c. segment.

• d. subdivision.