U2 Intro to Marketing - Marketing Overview Quiz (pts 1 & 2) 1B

__________ is a set of activities related to creating, communicating, delivering, and exchanging products or services that have value for customers support the sales process & increase sales

• Marketing
• Accounting
• Advertising

The act of obtaining a desired object from someone by offering something of value in return is called the ______ ______

• expense report
• exchange process
• money spending

The exchange process involves which of the following (select all 4 that apply)

• Customer
• Product
• Provider
• Transaction
• Cashiers

Which of the following it NOT one of the 3 roles of marketing?

• Identify customers
• Satisfy customers
• Explain customers
• Retain customers

Public relations, sales promotion, advertising, branding, social media, pricing, distribution are all considered

• Marketing activities
• the sales process
• customer roles
• one time activities

Effective marketing is important because every company has the same limitations (select 3)

• Mental blocks
• Limited resources
• They cannot do everything
• They cannot be all things to all people
• Long hours

Which of the following is NOT a common marketing tool?

• Advertising
• Branding
• Sales
• Hiring

An organization that uses the _______ concept focuses on technology and innovation because they are assuming that a technically superior or less expensive product will sell itself.

• Marketing
• Product
• Sales
• Production

Organizations that use the _______ concept assume that a good salesperson with good support can sell almost anything. Sales and marketing techniques include aggressive sales methods, promotions, and other activities that support the sale.

• Marketing
• Product
• Sales
• Production

The _______ concept is followed by organizations that are striving for low-production costs, highly efficient processes, and mass distribution

• Marketing
• Product
• Sales
• Production