DCM 1.4

DCM 1.4

Professional Development

12 Qs

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DCM 1.4

DCM 1.4

Assessment

Quiz

Specialty

Professional Development

Practice Problem

Medium

Created by

Alvin Lim

Used 1+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT a tangible product?

Car
Computer
Mobile Phone
Warranty

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When a customer buys a car, what is the core benefit they are seeking?

The brand of the car
The color of the car
Speed and convenience
The warranty provided

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which level of product benefit includes aspects like packaging and brand name?

Core product benefit
Actual product benefit
Augmented product benefit
None of the above

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary purpose of the augmented product benefit?

To provide basic value to the customer
To provide tangible aspects of the product
To offer additional consumer services and benefits
None of the above

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When F&N Foods introduces a new Yuzu juice flavor alongside its existing flavors, it is an example of:

Product line stretching
Product line filling
Brand positioning
Quality assurance

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What primarily describes the appearance of a product?

Design
Quality
Features
Style

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A product's durability, reliability, and ease of operation determine its:

Design
Style
Features
Quality

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