Domain 2 Lesson 3

Sales Process - contact the customer or potential client

• prospecting

• preparation

• approach

• presentation

Sales Process - Do people need your product and can they afford it

• presentation

• prospecting

• approach

• followup

The Marketing Mix - The 4 P's of Marketing

• produce, price, place, promotion

• product, price, place, promotion

• product, place, price, promotion

• place, price, promotion, product

Customers need to see the value in your company and its products

• market strategy

• offer or message

• marketing mix

• promotion

Wholesalers sell to other businesses

• B2C

• W2B

• B2B

• W2C

Amazon, Ebay, Etsy

• Physical Channels

• Primary distributors

• Digital products

• Digital Channels

Downfall of a digital channel

• shipping costs

• talk to a salesperson

• only view pictures and reviews

• take it home

Cultivating and maintaining ongoing, positive interactions with customers

• sales

• repeat customers

• prospecting

• customer service

How to deal with negative feedback from a customer - pick all that apply

• tell the customer to wait for the manager

• call them by name

• tell them it's not your fault

• empathize with them

• apologize to them

Overview and summary of Marketing Plan

• Business Plan

• executive summary

• lean canvas

• marketing mix