MKT Quoc Te I Chapter 1

which management orientations is described as " domestic market extension"

• Ethnocentric

• Polycentric

• Regiocentric

• Geocentric

Which is NOT True about Polycentric

• assume your country is superior than others

• believe that each country has unique culture

• Adaption approach to marketing

• Control is decentralized

NOT Characteristics of Ethnocentric

• Assume your country is the best !

• Ignore opportunities outside the country

• Standardized approach to marketing

• aka"Multi-domestic market orientation"

Regiocentric orientation refers to:

• tendency of a company to develop an integrated strategy for a particular geographic area.

• tedency of a company to adapt specified marketing strategies to each market they enter

• tendency to standardize the marketing mix

• None of these above

How many types of management orientation are there?

• 2

• 3

• 4

• 5

Characteristics of Geocentric orientation :

• Entire world is a potential market

• Strive for intergrated global strategies

• Use a combination of extension and adaptation elements

• All of these above

"The trend of seeking compromise to flexibly make decisions regarding centralization and decentralization is most clearly exemplified in multinational corporations following the mindset?"

• A. Ethnocentrism

• B.Polycentrism

• C. Geocentrism

• D.Regiocentrism

In International Marketing, which mindset does not consider the self-reference criterion as the most important factor?

• A. Polycentrism

• B.Geocentrism

• C. Both A&B are correct

• D. None are correct