Advertising Media Strategy - Quiz 2

Advertising is a personal paid form of communication using mass media to persuade or influence audience.

• True

• False

Magazines are commonly used for directory advertising for people to refer or find some things such as product and services.

• True

• False

Brand advertising encourages a direct action from consumers.

• True

• False

Which of the following is does not explain the role of advertising?

• Economic

• Social

• Marketing

• Relationship

In advertising, the company Starbucks is player number.....?

• One

• Two

• Three

• Four

The freelancer is the second player who offers a new and fresh ideas to advertising agency in different perspectives.

• True

• False

Cultural, social class, family and friends are the major social and cultural influences on consumer behavior and decision making.

• True

• False

Target audience is the group of people who are most likely to respond to what the marketers offer.

• True

• False

Below are psychological influences on consumer behavior except for:

• 
  Friends

• Family

• Demographic

• Reference group

Which is the following statement define Direct-Response Advertising?

• Develop distinctive brand image for a product

• 
  For people to refer to respond some things such as product or services

• 
  Local on the store where variety of product can be respond

• 
  Advertising that encourages a direct action from a person / audience