ADM U1 Quiz 1 REVIEW

What is the definition of advertising?

• A form of communication intended to inform, persuade, and remind an audience to take some kind of action

• A process used to identify, create, and maintain relationships that satisfy the needs and wants of customers

• Dividing up a large group of consumers into meaningful subgroups based on identifiable and similar characteristics and needs

• An attempt to appeal to a large, general group of consumers

Which of the following is NOT one of the 4 P's of marketing?

• Product

• Promotion

• Price

• Profit

What is the purpose of advertising?

• To generate awareness of a business and its products/services

• To create a distinctive brand for a business and change existing attitudes/perceptions

• To inform, persuade, and remind an audience to take some kind of action

• All of the above

Which of the following is an environmental influence on advertising?

• Using advertising to promote eco-friendly business practices or products

• Advertising the support of social causes

• The amount customers pay for a good or service

• Dividing up a large group of consumers into meaningful subgroups based on identifiable and similar characteristics and needs

What is market segmentation?

• A way of analyzing a market using specific characteristics in order to define the target market

• The amount of a product purchased and used

• Groups consumers based on specific benefits they seek from a product or service

• Describing consumers based on where they live

Which of the following is NOT the most common form of advertising today?

• Mass marketing

• Target marketing

• Product marketing

• Market segmentation

What is the main focus of the 4 P's of marketing (what do we have to align them to?)

• Target Market

• Quality and perception

• Raw materials used

• Packaging and transportation

What is the goal of advertising?

• To inform, persuade, and remind an audience to take some kind of action

• To create a distinctive brand for a business and change existing attitudes/perceptions

• To generate awareness of a business and its products/services

• All of the above

Which influence on advertising strategy had spurred the use of rounding up your change at the check-out?

• Environmental Influences

• Social Marketing

• Political Marketing

• Consumer Influences

What is the marketing concept?

• All processes used to identify, create, and maintain relationships that satisfy the needs and wants of customers

• A form of communication intended to inform, persuade, and remind an audience to take some kind of action

• Dividing up a large group of consumers into meaningful subgroups based on identifiable and similar characteristics and needs

• An attempt to appeal to a large, general group of consumers