Media/Ideology Chapters 6, 7, and 8

Racial and ethnic diversity has increased in the population as a whole and inclusive content is more likely to attract these diverse audiences to sell to advertisers. In this way, increased diversity is a ______.

• A. path to hiring a more diverse crew

• B. call-to-action for advertisers

• C. problem that they should ignore

• D. money-making proposition

According to Derry, a worrying side to reality television in recent years is that it ______.

• A. instills a sense of fear and loathing

• B. corrupts the hearts and minds of young children and teens

• C. has grown in popularity and may become the new standard for television

• D. creates stereotypes and ever caricatures for easy comedy, mockery, or disgust

The organizational structure of journalism favors coverage of ______.

• A. the wealthy and powerful

• B. the homeless

• C. the working class

• D. the middle class

What is of big concern for advertisers?

• A. the economic status of media consumers

• B. the race of media consumers

• C. the health and wellness of media consumers

• D. the morality of media consumers

As a result of media producers needing advertisers, media producers tend to ______.

• A. avoid content that might offend advertisers

• B. create content that promotes social change

• C. decrease the demographic profile of viewers

• D. deliver a balance of consumers from different classes

With the need to avoid controversy and deal with severe time constraints, writers and other personnel often ______.

• A. resort to tried and tested formulas

• B. think outside of the box on projects

• C. hire on more people to deal with the workload

• D. come up short on their projects

One of Fejes and Petrich's arguments was that, until the early 1930s, film portrayals of homosexuals were used as ______.

• A. heroes

• B. comic devices

• C. leading characters

• D. agents of social change

The "uses and gratifications" approach focuses on ______.

• A. what people are doing with media

• B. who is controlling the media

• C. why people are using media

• D. both what people are doing with media and why people are using media

Scholars use the term polysemy to describe ______.

• A. the time it takes to create meaningful media content

• B. the notion that multiple meanings can coexist in media content

• C. the notion that there is only one true meaning in media content

• D. the amount of people it takes to create meaningful media content

What is one reason polysemy can be a highly desirable content feature for mass-market media?

• A. Polysemic texts are open to interpretation.

• B. It only appeals to the ages range of 30-40.

• C. Polysemic texts are easy to digest.

• D. Both it only appeals to the ages range of 30-40 and polysemic texts are easy to digest.