Commerce First Term 2023/2024 Half Term Test

Telecommunication services are provided by the following except

• NITEL

• NIPOST

• courier services

• Bank

Which of the following involves the delivery of mails to a traveler without fixed address

• Speed post

• Reply paid

• Recorded delivery

• Poste Restante

The fastest and most accurate means of passing information is

• airmail letter

• express letter

• telegram

• telephone

The advertising medium which uses electric current in bulbs is referred to as

• bill boards

• neon signs

• television

• video

Which of the following is not a purpose of advertising

• promoting brand names

• increasing sales

• segmenting the market

• creating awareness

Print media advertising is usually carried out through

• exhibitions and trade fairs

• newspapers and magazines

• window and point of sale display

• television and radio

Advertising could be used to achieve all the following except

• building primary demand

• creating brand loyalty

• creating employee loyalty

• increasing market share

An already existing line of product is advertised in order to achieve the following except

• build brand recognition

• develop customers' awareness

• retain old customers

• introduce a price deal

A house insured against damage by flood was burnt down and the owner had to claim. Which of the following principles prevented him from making a claim

• indemnity

• contribution

• insurable interest

• proximate cause

Which of the following principles stipulates that the insured must be in a position to suffer financial loss

• indemnity

• proximate cause

• insurable interest

• subrogation