P&G marketing strategy

When was Procter & Gamble (P&G) founded?

• 1937

• 1837

• 2007

What is Procter & Gamble's headquarters location?

• Cincinnati, Ohio

• Los Angeles, California

• New York City, New York

Who is Procter & Gamble's target audience?

• Only millennials

• Millennials, Gen Xers, and baby boomers

• Only Gen Z

How many billion-dollar brands does P&G have?

• 25

• 10

• 20

What percentage of sales and profits do P&G's 50 Leadership Brands contribute?

• 60%

• 75%

• 90%

What does P&G prioritize in its pricing strategy?

• Deep discounts on all products

• Competitive prices to beat competitors

• Selling goods of the same quality for a higher price

What of these is the main focus for P&G?

• Offering deep disscounts

• Offering lower prices than competitors

• Offering quality products

What is one of P&G's famous marketing campaigns promoting?

• Racial bias

• Stereotypes

• Gender equality

What service does P&G use for its distribution plan?

• DHL

• FedEx

• UPS

What does P&G use data for in shaping their marketing strategies?

• To make random decisions

• To learn about customer preferences and market changes

• To send targeted ads