AA Unit 3 Chapter 9 Fashion Products and Research Quiz

Discount stores have existed since the 1940s.

• True

• False

The garment industry is sometimes called the fashion game.

• True

• False

The major American fashion trade publication is Vogue magazine.

• True

• False

Publishers target specific groups with magazines such as GQ and Teen Vogue.

• True

• False

Vogue started publication in the late 1900s.

• True

• False

A product mix is the total selection of goods and services that a company makes or sells.

• True

• False

Assortment depth is the number of different items offered within a classification of products.

• True

• False

Observation method involves gathering specific information through surveys or questionnaires.

• True

• False

Focus group is 6-10 consumers who discuss opinions about a topic with the guidance of a moderator.

• True

• False

One stage of product development is advertising in a trade magazine, hiring models, market and trend research, or all of the above.

• advertising in a trade magazine

• hiring models

• market and trend research

• all the above