ProductCh 8 Development and Marketing Quiz

Is basic Benefits a core product?

• True

• False

Is quality and appearance an augmented product?

• True

• False

Which is not an augmented product?

• Warranty

• Installation

• Credit

• Features

Is carrying cargo an actual product?

• True

• False

Engine size, color, interior design is part of the ____?

• Core product

• Actual product

• Augmented product

• None of the above

The core products provide benefits to?

• Consumer

• Business consumer

• Both

• None of the above

Marketing is mostly about____?

• Supplying benefits

• Supplying goods

• Creating functionality and features

• Providing services

What is the physical good or delivery service that supply the desired benefits?

• The final good

• The Intermediate good

• The actual good

• The Augmented product

In which year apple forever changed the music industry, when it created its iTunes store?

• 2001

• 2003

• 2005

• 2007

Which company makes the wide range of flats TVs of different sizes that are less expensive that the other brands?

• LG

• Samsung

• Toshiba

• Sony