TIKTOK SHOP_RRL & RRS

What is the purpose of TikTok Shop?

• To allow users to complete transactions within the app

• To provide a platform for social media influencers

• To compete with YouTube and Instagram

• To promote e-commerce sales

Which demographic is more likely to make a purchase on TikTok?

• Millennials

• Gen Z

• Baby Boomers

• Gen X

What is one advantage TikTok has over Instagram?

• More users

• Longer daily usage time

• Better social commerce features

• Higher engagement rate

What is an effective strategy to reach Gen Z on TikTok?

• Creating engaging content

• Promoting on Instagram

• Targeting Baby Boomers

• Using traditional advertising

According to Insider Intelligence, is TikTok Shop essential for most merchants?

• Yes, it is a need-to-have

• No, it is a nice-to-have

• It depends on the target audience

• There is not enough data to determine

What can help resonate with Gen Z's values?

• Aligning with socially responsible brands

• Focusing on luxury products

• Using traditional marketing tactics

• Targeting older generations

What is the nature of TikTok that appeals to Gen Z?

• Discovery-based content engagement

• Long-form video content

• Exclusive access to influencers

• Limited content diversity

What is an effective way for brands to connect with Gen Z on TikTok?

• Creating authentic and relevant content

• Using traditional advertising methods

• Partnering with celebrities

• Focusing on product features

What do Gen Z prioritize in their shopping decisions?

• Brand reputation

• Product quality

• Social context and values

• Price and discounts

What is the main finding of the study on TikTok platform shops?

• Positive attitudes towards online shopping

• Influence of influencers on buying behavior

• Importance of user-generated content

• Effectiveness of promotional strategies