TIKTOK SHOP_DEFINITION OF TERMS

What is the definition of consumer behavior?

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• The dissemination of product or service information through social media recommendations

• A formal partnership between social media users and brands to promote products or services

• The willingness of customers to buy a product or service

What is the definition of electronic commerce (E-commerce)?

• An electronic business transaction that takes place online

• The dissemination of product or service information through social media recommendations

• A formal partnership between social media users and brands to promote products or services

• The willingness of customers to buy a product or service

What is the definition of electronic word-of-mouth (E-WOM)?

• The dissemination of product or service information through social media recommendations, online reviews, or influencer-generated content

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• A formal partnership between social media users and brands to promote products or services

• The willingness of customers to buy a product or service

What is the definition of Gen Z?

• The generation born between the late 1997 and about 2012

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• A formal partnership between social media users and brands to promote products or services

• The willingness of customers to buy a product or service

What is the definition of influencer marketing?

• A formal partnership between popular social media users and brands to promote their products or services

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• The dissemination of product or service information through social media recommendations

• The willingness of customers to buy a product or service

What is the definition of purchase intention?

• A customer's willingness to buy a product or service, influenced by external and internal factors

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• The dissemination of product or service information through social media recommendations

• A formal partnership between social media users and brands to promote products or services

What is the definition of social media?

• A platform where individuals interact through virtual communities and networks, creating, sharing, and exchanging information and ideas

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• The dissemination of product or service information through social media recommendations

• A formal partnership between social media users and brands to promote products or services

What is the definition of a social media influencer?

• Someone with a strong reputation in a specific field who uses their authority to engage with a large number of followers

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• The dissemination of product or service information through social media recommendations

• A formal partnership between popular social media users and brands to promote their products or services

What is the definition of social media marketing?

• Utilizing social media platforms to enhance a company's brand, boost sales, and boost website traffic

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• The dissemination of product or service information through social media recommendations

• A formal partnership between popular social media users and brands to promote their products or services

What is the definition of TikTok Shop?

• Enabling businesses, companies, and creators to advertise and sell their goods directly on TikTok

• The study of how individuals make purchase decisions based on their needs, wants, and desires

• The dissemination of product or service information through social media recommendations

• A formal partnership between popular social media users and brands to promote their products or services