ART1052 (Topic 3 - Visual Persuasion and Stereotypes)

What does it mean by the term of “Persuasion”?

• The process of converting a person’s behavior towards some ideas, objects or events

• General and long-lasting positive or negative facts about the people, placed, objects or issues.

• The gentle art of convincing someone that your position is correct through thought-control technique

• Socially accepted way of attempting to bring attention to a larger population and unsuspecting public

In the field of advertising, public relations and journalism, _____________ and _____________ can be used to change a person’s mind and to promote a desired behavior.

• Emotional appeal, propaganda

• Propaganda, factual information

• Propaganda, persuasive techniques

• Factual information, emotional appeal

Choose the CORRECT statement about advertising.

• Advertising Is intended to persuade us into wanting/buying even the unnecessary items.

• All advertising should deliver an absolute truth that is presenting the fact about the product.

• Advertising should contain manipulation of content or misleading information to ensure successful persuasion about the product.

• All advertisings are serving the consumers the information about products that can provide instant solutions to everyday problems.

According to Aristotle, persuasion can be defined as a communication which is designed to influence listener’s choice. He suggested that there are (3) THREE roles of persuasion. One of the roles is called “Pathos”. What does it refer to?

• Persuading the audience based on their beliefs, attitudes, intention, motivations of behaviours so that the persuasion looks balance from every aspect.

• Persuading the audience by appealing to the audience’s feelings and emotion so that the audience would feel the way the designer wants them to feel.

• Persuading the audience by referring to data or proof that provides logics and reasonings so that the audience would trust the message being delivered.

• Persuading the audience by demonstrating the reliable basis of precise information to the audience so that the audience will receive genuine information.

According to Aristotle, persuasion can be defined as a communication which is designed to influence listener’s choice. He suggested that there are (3) THREE roles of persuasion. One of the roles is called “Ethos”. What does it refer to?

• Persuading the audience based on their beliefs, attitudes, intention, motivations of behaviours so that the persuasion looks balance from every aspect

• Persuading the audience by referring to data or proof that provides logics and reasonings so that the audience would trust the message being delivered

• Persuading the audience by demonstrating the reliable basis of precise information to the audience so that the audience will receive genuine information

• Persuading the audience by appealing to the audience’s feelings and emotion so that the audience would feel the way the designer wants them to feel

Which category does this poster belong to?

• Persuasion

• Advertising

• Propaganda

• Factual information

What does “Caveat Emptor” mean?

• Consumer stupidity is not the fault of advertising.

• All advertising should delivers an absolute truth about the facts of the product.

• Advertising Is intended to persuade us into wanting/buying the products that we really need.

• All advertisings serve the consumers the information about products that can provide instant solutions to everyday problems.

Which the followings are the characteristics of ethical influence?  

• Fairness

• Motivation

• Generosity

• Perseverance

Choose the CORRECT information regarding "Advertising and Body Image"

• Most of advertising and body image selling outfits that can mostly fit slimmer people

• Advertising and body image has resulted into body dissatisfction and eating disorder in women

• The beauty standard in fashion defines a slim size as the epitome of beauty

• Advertising and body image standards often celebrate diverse body types and fashions as beauty standards

Considering ethical concerns related to the recipients, which of the followings are the LEAST vulnerable audiences for whom ethical guidelines should be followed?"

• Children

• Ordinary Citizens / Local Residencts

• Poor and Inner-City Residents

• Immigrants and Non-English Speaker