Quiz #1_Mktg_Economy

Quiz #1_Mktg_Economy

Professional Development

15 Qs

quiz-placeholder

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Quiz #1_Mktg_Economy

Quiz #1_Mktg_Economy

Assessment

Quiz

Business

Professional Development

Practice Problem

Medium

Created by

Erlee Reyes

Used 1+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Understanding services offers you a personal competitive advantage

True

False

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Significant training and educational skills and qualifications are required, but employees will be more highly compensated

True

False

3.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

Allows participation in ...................... that individuals and organizations could not afford

4.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

Marketing is ............ to bring operating revenues into a business; all other functions are cost centers

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Labor and Expertise

Services

Market Offerings

People Processing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a traditional marketing mix applied to services?

People

Product

Price

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are often intangible, difficult to visualize and understand, and customers may be involved in co-creation

True

False

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