Quiz #1_Mktg_Economy

Understanding services offers you a personal competitive advantage

• True

• False

Significant training and educational skills and qualifications are required, but employees will be more highly compensated

• True

• False

Allows participation in (a)   that individuals and organizations could not afford

Marketing is (a)   to bring operating revenues into a business; all other functions are cost centers

A form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

• Labor and Expertise

• Services

• Market Offerings

• People Processing

Which of the following is NOT a traditional marketing mix applied to services?

• People

• Product

• Price

• Promotion

Services are often intangible, difficult to visualize and understand, and customers may be involved in co-creation

• True

• False

Marketing can be viewed as:

• A strategic and competitive thrust pursued by top managemen

• A set of functional activities performed by line managers

• A customer-driven orientation for the entire organization

• All of the given choices

Define as the services directed at people's mind

• People Processing

• Information Processing

• Possession Processing

• Mental Stimulus Processing

Focus on quality and customer satisfaction is a factors stimulating transformation of the service economy under....

• Government Policies

• Globalization

• Business Trends

• Social Changes