Platform Businesses

Which companies are ranked as the top four by market capitalization?

• Apple, Microsoft, Alphabet, Amazon

• Facebook, Alibaba, Tencent, Amazon

• Apple, Microsoft, Google, Facebook

• Microsoft, Alphabet, Amazon, Facebook

What percentage of unicorns in 2017 were platform businesses?

• 10-20%

• 30-40%

• 50-60%

• 60-70%

What are the common challenges faced by all types of platforms?

• Choosing the right market participants, solving the chicken-or-egg problem, designing a business model, establishing rules

• Attracting investors, managing debt obligations, dealing with government regulations, generating sales growth

• Building a large user base, increasing market concentration, monetizing the platform, avoiding competition

• Creating innovative products, expanding into new markets, reducing costs, improving customer experience

What are the two basic types of platforms?

• Transaction and innovation platforms

• Digital and physical platforms

• Public and private platforms

• Traditional and modern platforms

What is the main source of network effects for innovation platforms?

• Increasing market concentration

• Building large user bases

• Creating complementary products

• Implementing advanced technologies

Which companies disrupted the mainframe computer industry in the 1980s and early 1990s?

• Microsoft, Intel, Apple

• IBM, Google, Amazon

• Alibaba, Tencent, Rakuten

• Facebook, LinkedIn, Twitter

What is the main business challenge for ride-sharing platforms?

• Attracting enough drivers

• Building a large user base

• Generating proAts

• Reducing competition from taxis

What is the potential impact of self-driving cars on ride-sharing platforms?

• Increased proAtability

• Lower costs for users

• Disruption of existing platforms

• Expansion into new markets

What is the current state of quantum computing?

• Fully developed and widely used

• Limited to research labs

• Dominating the computing industry

• Replacing traditional computers

What is the expected trend for platform dynamics across industries?

• Decreased market concentration

• Increased competition from niche players

• More curation and regulation

• Shift towards traditional business models