Culinary 2 ch1-3

The comprehensive process of communicating an operation's message to potential guests is

• selling

• marketing

• fashioning

• advertising

In a S.W.O.T analysis for an operation what does the, ''O'' stand for?

• organizational

• oreders

• omissions

• opportunities

Treating everyone in the market as having the same needs and wants is considered

• mass marketing

• target marketing

• guest driven

• market segmentation

Tags

CCSS.HSS.IC.B.4

CCSS.HSS.IC.B.3

A sales promotion that involves a special entertainment component is known as

• sample

• premium

• special event

• special pricing

Press releases and kits are often pieces of which part of marketing?

• Media Relations

• Marketing envelope

• Marketing plan

• Product mix

The menu similar to a prix-fix that bundles various elements into one package is called

• Fixed

• Adjusted

• California

• Table d'hotel

Answer explanation

The amount of money remaining after an operations expenses are paid

• profitability

• sales

• market analysis

• straight markup

Tags

CCSS.HSA.SSE.A.1

This is an analysis of the popularity and profitability of a group of menu items

• sales volume

• menu engineering

• contribution margin

• sales mix analysis

Tags

CCSS.HSA.SSE.A.1

CCSS.HSS.IC.B.4

CCSS.HSS.IC.A.1

When designing a menu, the item medium is best explained as what?

• the physical way a menu is presented

• the font styles used in printing

• where pictures will be placed

• colors used in printing

One of most common ways a restaurant organizes the food on a menu is

• alphabetically

• highest-priced items first

• lowest-priced items first

• order in which food is eaten