BPC 社团材料第二课: 核心商业概念入门

Which of the following best describes a product's value proposition?

• Its manufacturing cost
• The value delivered to customers
• The company's vision and mission
• Its sales channels

Which term best describes other companies that offer similar products or services as you?

• Allies
• Customers
• Competitors
• Manufacturers

Which factor contributes the most to how a product's price is set in Premium Pricing Method?

• Production cost
• Competition
• Brand value
• Sales channels

Which factor contributes the most to how a product's price is set in Cost-plus Pricing Method?

• Production cost
• Competition
• Brand value
• Sales channels

Which of the following products is most likely to take a Value-based Pricing Strategy among the others? 

• A limited version of Teddy Bear wearing diamonds
• Various toys sold at the Walmart "Good Value" section
• A bubble-gun machine that's common to find
• A fluffy bunny toy that's branded as "safe for new-born babies"

In marketing, what does the term 'segment' refer to?

• The percentage of market share a company has
• Different sales channels in a market
• A group of consumers with similar needs or characteristics
• The entire potential market and consumers of a product

Which term involves "the total potential customers" in a particular market?

• Market Segment
• Market Communications
• Market Size
• Market Price

What is determined by the percentage of total sales in a market captured by a company?

• Market Size
• Market Profit
• Market Share
• Market Communications

How do we describe the process of consumers sharing information about a product with others?

• Social Media Campaigns
• Advertisements
• Word of Mouth
• Official Report

Which term describes a comprehensive product offering that includes the core product, complementary services, and support?

• Core Product
• Supplementary Product
• Custom Product
• Whole Product Solution