SMM 5

SMM 5

10th Grade

30 Qs

quiz-placeholder

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SMM 5

SMM 5

Assessment

Quiz

Other

10th Grade

Easy

Created by

Hui Cheng Lau

Used 1+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an old but popular Social Media marketing strategy that can be a nuisance if incorrectly executed?

Bulletin Boards

E-Mail Marketing

Content Marketing

Display Advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Creating a brand for your business is important as it helps to

reduce marketing expenditure.

prevent intellectual property theft.

generate potential leads for future customers.

differentiate your services from the competition.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"You run a successful business using the Facebook and YouTube platforms reviewing cell phones. You negotiated an affiliate marketing deal with Amazon, which includes adding a URL link to the relevant Amazon product page after each of your cell phone reviews. This is an example of a"

Business-to-Business channel.

Consumer-to-Business channel.

Business-to-Consumer channel.

Consumer-to-Consumer channel.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Social media marketing is effective to the advertiser because it

is more targeted and cost-effective.

requires less advertisements to be effective.

does not need to build a social media network.

does not need a targeted audience to be successful.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The content controlled by the brand is

Paid Media.

State Media.

Earned Media.

Owned Media.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Once an original work is created and expressed in a tangible form,"

copyright protection is automatically granted.

copyright protection is not granted until registration.

it must include the © immediately to grant copyright protection.

it must be registered for copyright protection within seven days.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"The New Village Café presently offers 24/7 customer support and service through Social Media Platforms. A complaint from a customer was posted on its Facebook page, the company should"

respond professionally and timely to the customer on its post.

remove the Facebook post from the page and contact the customer privately.

refute the customer's allegations and request for evidence from the customer.

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