SMM 5

Which of the following is an old but popular Social Media marketing strategy that can be a nuisance if incorrectly executed?

• Bulletin Boards

• E-Mail Marketing

• Content Marketing

• Display Advertising

Creating a brand for your business is important as it helps to

• reduce marketing expenditure.

• prevent intellectual property theft.

• generate potential leads for future customers.

• differentiate your services from the competition.

"You run a successful business using the Facebook and YouTube platforms reviewing cell phones. You negotiated an affiliate marketing deal with Amazon, which includes adding a URL link to the relevant Amazon product page after each of your cell phone reviews. This is an example of a"

• Business-to-Business channel.

• Consumer-to-Business channel.

• Business-to-Consumer channel.

• Consumer-to-Consumer channel.

Social media marketing is effective to the advertiser because it

• is more targeted and cost-effective.

• requires less advertisements to be effective.

• does not need to build a social media network.

• does not need a targeted audience to be successful.

The content controlled by the brand is

• Paid Media.

• State Media.

• Earned Media.

• Owned Media.

"Once an original work is created and expressed in a tangible form,"

• copyright protection is automatically granted.

• copyright protection is not granted until registration.

• it must include the © immediately to grant copyright protection.

• it must be registered for copyright protection within seven days.

"The New Village Café presently offers 24/7 customer support and service through Social Media Platforms. A complaint from a customer was posted on its Facebook page, the company should"

• respond professionally and timely to the customer on its post.

• remove the Facebook post from the page and contact the customer privately.

• refute the customer's allegations and request for evidence from the customer.

A key benefit of using social media platforms is the ability to engage the customer

• immediately saving time and money.

• when the organization has time to reply.

• by gathering data about their spending habits.

• by measuring the amount of time they spend online.

Content filmed in the vertical video format is best used on

• Facebook.

• Snapchat.

• Twitter.

• YouTube.

The term 'marketing mix' is a foundation model for businesses and it consists of

• "Price, Product, Place, and Promotion."

• "Promotion, Place, Production, and Price."

• "Product, Place, Promotion, and Perception."

• "Price, Product, Performance, and Promotion."