Creativity in Marketing #2

An ________is a liaison between the advertising agency and the client.

• Chief Executive Officer

• Account Executive

• Owner

• Attorney

A way of doing business and advertising that starts with consumer psychology is called______?

• blending

• creativity

• psychology

• consumer-based strategy

Which is NOT a reason why advertising thrives on creativity?

• Gives meaning to the brand

• Helps ads make sense to consumers

• Sets an agenda

• Helps break through the clutter and be remembered

• Helps stay within the budget

A document that outlines and channels an essential creative idea and objective guiding the creative team is called a ________.

• creative brief

• graphic design

• accounting ledger

Rate yourself on how creative you feel you are.

• Very creative

• Somewhat creative

• Not very creative