Qualitative and Quantitative data - Classification of research

You want to understand the reasons why customers churn from your service.

• Quantitative
• Qualitative

You want to measure the effectiveness of a new marketing campaign in increasing brand awareness.

• Quantitative
• Qualitative

You are developing a new product and want to understand the needs of the target market.

• Quantitative
• Qualitative

You want to assess the impact of a new pricing strategy on customer satisfaction.

• Quantitative
• Qualitative

You want to explore the cultural factors that influence people's purchasing decisions.

• Quantitative
• Qualitative

You want to measure the return on investment of a trade show.

• Quantitative
• Qualitative

You want to understand the experiences of customers who have used your product to lose weight.

• Quantitative
• Qualitative

You want to measure the brand loyalty of your customers.

• Quantitative
• Qualitative

You are developing a new advertising campaign and want to test different creative concepts.

• Quantitative
• Qualitative

You want to understand the impact of a new social media marketing campaign on website traffic.

• Quantitative
• Qualitative