IGCSE Business Studies 0450 Ch14 Marketing Mix Place

What is the role of "place decisions" in the marketing mix?

• Deciding on the product color
• Deciding where and when to make the product available
• Deciding the product's size
• Deciding the product's brand name

When deciding on distribution channels, businesses should consider which of the following factors?

• Product color
• Technicality of the product
• The number of competitors
• Product's size

What is one disadvantage of Distribution Channel 1 (Direct to consumers)?

• Direct contact with customers
• Lower product prices
• Impractical for most products
• Suitable for all types of products

Distribution Channel 2 (Retailer as intermediary) is commonly used when the retailer is what?

• Small
• Inexpensive
• Large
• Unavailable

Which distribution channel involves using a wholesaler?

• Distribution Channel 1
• Distribution Channel 2
• Distribution Channel 3
• Distribution Channel 4

What is the function of a wholesaler in the distribution process?

• Selling products directly to consumers
• Breaking bulk and providing storage space
• Giving credit to retail customers
• Delivering products to the manufacturer

In Distribution Channel 4, what role might an agent play in the distribution process?

• Direct selling to consumers
• Exporting products
• Acting as a retailer
• Giving credit to retail customers

What does the manufacturer have less of when using an agent as an intermediary in Distribution Channel 4?

• Control over the sales process
• Competitive pricing
• Technical knowledge
• Direct contact with consumers

Which of the following is NOT a factor that manufacturers should consider when selecting a distribution channel?

• Type of product (B2B or B2C)
• Customer locations
• Technicality of the product
• Seasonal promotions

When is direct selling (Distribution Channel 1) most likely to be used?

• For expensive products
• For perishable items
• For large printing machines
• For newspapers