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MC Email Specialist - Pract test 2023

Authored by Jack Poker

Professional Development

Professional Development

Used 2+ times

MC Email Specialist - Pract test 2023
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60 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issues?

Einstein Engagement Scoring
Einstein Copy insights
Einstein Messaging Insight

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

Use Email Address as Subscriber Key
Mark the field as the Primary Key.
Mark the data extension as Sendable.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails. What should be configured to accomplish this request?

Sender Profile
Delivery Profile
Send Classification

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a 'thank you' email the first time they show up in the file drop. How should Journey Builder be configured to meet this requirement?

Configure Journey Entry Event to 'allow no re-entry.'
Configure Journey Settings to 'allow no re-entry.'
Configure Journey Email Send to dedupe on email address.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction. Which no-code features should be implemented to accomplish this?

Journey Builder and Engagement Split
Automation studio and Query Activity
Salesforce CDP and Einstein Engagement Scoring

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?

Smart capture block
Interactive Email Form block
Einstein content block

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?

Reference Content Block
Dynamic Content Block
Einstein Content Selection

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