MC Email Specialist - Pract test 2023

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issues?

• Einstein Engagement Scoring
• Einstein Copy insights
• Einstein Messaging Insight

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

• Use Email Address as Subscriber Key
• Mark the field as the Primary Key.
• Mark the data extension as Sendable.

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails. What should be configured to accomplish this request?

• Sender Profile
• Delivery Profile
• Send Classification

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a 'thank you' email the first time they show up in the file drop. How should Journey Builder be configured to meet this requirement?

• Configure Journey Entry Event to 'allow no re-entry.'
• Configure Journey Settings to 'allow no re-entry.'
• Configure Journey Email Send to dedupe on email address.

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction. Which no-code features should be implemented to accomplish this?

• Journey Builder and Engagement Split
• Automation studio and Query Activity
• Salesforce CDP and Einstein Engagement Scoring

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?

• Smart capture block
• Interactive Email Form block
• Einstein content block

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?

• Reference Content Block
• Dynamic Content Block
• Einstein Content Selection

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension. What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?

• Create the data extension as 'Is Testable'.
• Save the data extension in the Test Folder.
• Associate the data extension to the Campaign.

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign. Which Preview & Test Content Personalization option should be used?

• Based on Subscriber Preview List or Data Extension
• Based on Recipient Test Data Extension
• Based on Preview

A marketer wants to increase the engagement rate of an email by sending it at the best possible time for each subscriber. Which Journey Builder tool should they use to accomplish this?

• Einstein STO Activity
• Wait Until Activity
• Engagement Split