DMK 135: Customer Funnel & KPIs

Consider the Customer Journey. What should a brand new company focus on with their first social media posts?

• Conversion

• Awareness

• Loyalty

• Interest

You own a shoe store that only sells online.

You sell high-quality shoes with orthopedic support that are a bit expensive.

Which are the 2 best demographics you should target?

• Location

• Age

• Gender

• Income

Connect the messages in the top row with the correct part of the Customer Journey.

• Conversion

• Introduce a new flavor

• Awareness

• Educate about the high quality ingredients

• Interest

• Coupon for a BOGO on Halloween day

• Loyalty

• Download the app for discounts

What does the M in SMART Goals stand for?

• Monetized

• Marketing

• Memorable

• Measurable

What is the name for a metric that doesn't usually make for a good KPI

(HINT: it is also the name of a Smurf)

• Vanity metrics

• Goal metrics

• Qualitative metrics