DMK 135: Customer Funnel & KPIs
Authored by Stephanie Kohlhoff
Instructional Technology
University
Used 3+ times
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consider the Customer Journey. What should a brand new company focus on with their first social media posts?
Conversion
Awareness
Loyalty
Interest
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
You own a shoe store that only sells online.
You sell high-quality shoes with orthopedic support that are a bit expensive.
Which are the 2 best demographics you should target?
Location
Age
Gender
Income
3.
MATCH QUESTION
1 min • 1 pt
Connect the messages in the top row with the correct part of the Customer Journey.
Loyalty
Introduce a new flavor
Interest
Educate about the high quality ingredients
Awareness
Download the app for discounts
Conversion
Coupon for a BOGO on Halloween day
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the M in SMART Goals stand for?
Monetized
Marketing
Memorable
Measurable
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the name for a metric that doesn't usually make for a good KPI
(HINT: it is also the name of a Smurf)
Vanity metrics
Goal metrics
Qualitative metrics
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