Module 7: What Advertisers Don't Tell You

What is the main role of marketing in a free enterprise system according to the module?

• To maximize consumer benefits

• To regulate business practices

• To promote and sell products, focusing on positive aspects

• To ensure product safety

If you were a marketer promoting a cereal that had conflicting opinions from doctors about its healthiness, what approach would be more effective for selling the cereal according to the module?

• Emphasize the negative opinions of doctors

• Highlight the great taste of the cereal

• Discourage consumers from purchasing the cereal

• Share both positive and negative reviews equally

  
  

In the free enterprise system, what is the primary goal of a for-profit business?

• To provide the best possible product to consumers

• To regulate the market

• To ensure consumer satisfaction

• To maximize profits

What is the responsibility of a consumer in the free enterprise system when considering a purchase according to the module?

• Seek out the full story and question sellers' messages

• Always trust the seller's messages

• Rely on cute characters in advertisements

• Make decisions without research

Why do marketers create friendly and likeable characters for their products, according to the module?

• To promote themselves

• To influence consumers' purchasing decisions

• To entertain consumers

• To ensure product quality