Promotional Mix Quiz

What is the Promotional Mix?

• A combination of marketing methods.

• A combination of advertising and sales promotion.

• A combination of public relations and direct marketing.

• A combination of personal selling and advertising.

Which element of the Promotional Mix involves paying to advertise a service or product to a high number of people at the same time?

• Sales Promotion

• Public Relations

• Direct Marketing

• Advertising

What are examples of sales promotions?

• News conferences and press releases

• Ads in television and newspapers

• Coupons and rebates

• In-person promotions and catalogs

Which element of the Promotional Mix communicates a company's services and image to the public?

• Sales Promotion

• Direct Marketing

• Advertising

• Public Relations

What is the personal approach in the Promotional Mix that targets customers directly through in-person promotions, catalogs, e-mail, telephone calls or mail?

• Sales Promotion

• Public Relations

• Direct Marketing

• Advertising

Which step is NOT part of using a Promotional Mix?

• Establishing the target audience

• Creating advertisements

• Using public relations

• Utilizing sales promotion

What is one reason why a Promotional Mix is important?

• Improves the effectiveness of promotional campaigns

• Helps segment the audience

• Improves communication with clients

• Informs subscribers

The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________. 

• Sales promotion
• Entrepreneurship
• Customer service
• Customer relations

Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 

• Advertising
• Personal Selling
• Sales Promotion
• Direct Marketing

Magazines, newspapers, TV commercials, etc.

• Public Relations
• Advertising
• Personal Selling
• Direct Marketing