Promotional Mix Quiz

Promotional Mix Quiz

10th Grade

15 Qs

quiz-placeholder

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Promotional Mix Quiz

Promotional Mix Quiz

Assessment

Quiz

Other

10th Grade

Medium

Created by

Lydia Burns

Used 23+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Promotional Mix?

A combination of marketing methods.

A combination of advertising and sales promotion.

A combination of public relations and direct marketing.

A combination of personal selling and advertising.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the Promotional Mix involves paying to advertise a service or product to a high number of people at the same time?

Sales Promotion

Public Relations

Direct Marketing

Advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are examples of sales promotions?

News conferences and press releases

Ads in television and newspapers

Coupons and rebates

In-person promotions and catalogs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the Promotional Mix communicates a company's services and image to the public?

Sales Promotion

Direct Marketing

Advertising

Public Relations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the personal approach in the Promotional Mix that targets customers directly through in-person promotions, catalogs, e-mail, telephone calls or mail?

Sales Promotion

Public Relations

Direct Marketing

Advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step is NOT part of using a Promotional Mix?

Establishing the target audience

Creating advertisements

Using public relations

Utilizing sales promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason why a Promotional Mix is important?

Improves the effectiveness of promotional campaigns

Helps segment the audience

Improves communication with clients

Informs subscribers

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