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Understanding Basic Marketing

Authored by Damelina Tambunan

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University

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Understanding Basic Marketing
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of marketing?

The process of promoting and selling products or services.

The process of manufacturing products or services.

The process of distributing products or services.

The process of designing products or services.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 P's of marketing?

Product, Price, Place, and Packaging

Product, Price, Place, and Promotion

Product, Price, Place, and Publicity

Product, Price, Place, and Positioning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between marketing and advertising?

Marketing and advertising are the same thing.

Marketing is only concerned with sales, while advertising is focused on brand awareness.

Marketing is a short-term activity, while advertising is a long-term strategy.

Marketing focuses on overall business strategies, while advertising is a specific promotional activity.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a target market?

A target market is a group of consumers or businesses that a company does not want to reach with its products or services.

A target market is a specific group of consumers or businesses that a company aims to reach with its products or services.

A target market is a specific location where a company sells its products or services.

A target market is a type of marketing strategy.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market segmentation?

The process of combining multiple markets into one group

The process of targeting a single buyer with different needs

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

The process of dividing a market into distinct groups of sellers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of market research?

To gather information for marketing campaigns.

To increase sales and profits.

To manipulate consumer behavior.

To gather information for informed business decisions.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a marketing mix?

The marketing mix refers to the set of tactics or tools that a company uses to promote its products or services.

The marketing mix is a type of software used by marketers to analyze data.

The marketing mix is a term used to describe the process of mixing different marketing strategies.

The marketing mix refers to the set of ingredients used in a recipe.

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