Marketing07_products_services

Which of the following is true with regard to services?

• Services refer to purely tangible products.

• Services are a form of product that consists of activities, benefits, or satisfactions offered for sale.

• Services can be stored for later use.

• Services can be easily separated from their providers.

• Services are tangible product offerings whose quality can be easily measured.

Advertising campaigns involving issues ranging from health care, education, and environmental sustainability to human rights and personal safety can be classified under ________ marketing.

• corporate image

• internal

• social

• place

• person

Product mix ________ refers to the number of versions offered for each product in the line.

• length

• depth

• height

• width

• consistency

________ involves the use of a successful brand name for new or modified products in a new category.

• A line extension

• A product line

• A brand extension

• Co-branding

• Cannibalization

Which of the following refers to the course that a product's sales and profits take over its lifetime?

• total product process

• service life

• product mix

• product life cycle

• marketing mix

Which stage in the PLC normally lasts longest and poses strong challenges to marketing managers?

• growth

• decline

• maturity

• introduction

• adoption