Persuasive Techniques in Advertisement

Noah, Abigail, and Sophia are having a debate. Noah makes an argument that tugs at the heartstrings. What kind of appeal is Noah using?

• An appeal to emotion.

• An appeal to logic and reason.

• An appeal to credibility.

Match the following:

• Diversion/Distraction

• 
• Bandwagon

• 
• magic ingredients

• 
• Repetition

• 
• Weasel Words

• 

Imagine you're watching a TV show with Henry, Charlotte, and Zoe. Suddenly, an advertisement pops up offering you something "extra". What is this technique called in advertising or media?

Imagine this, (a)   is the marketing technique that Scarlett uses to sell her lemonade. It's typically a product of good value for ordinary people like Isla and Daniel.

• Plain Folks
• Snob Appeal

• Repetition

• Weasel Words

• Pathos

• Ethos

Imagine Michael, James, and Noah are having a debate. Michael makes an appeal to emotion, Noah to credibility. What kind of appeal is James making if he is using Logos?

• An appeal to emotion

• An appeal to logic and reason

• An appeal to credibility

Imagine you're in a debate team with Charlotte, Liam, and Emma. You notice that Emma often uses Ethos in her arguments. Can you recall what Ethos is?

• An appeal to emotion.

• An appeal to logic and reason.

• An appeal to credibility.

Rohan, Grace, and Mia are having a debate about fashion. Rohan believes in the concept of 'snob appeal'. Can you help them understand what 'snob appeal' actually means?

• It's the desire to possess or be associated with things considered low-class or cheap

• It's the desire to possess or be associated with things considered outdated or old-fashioned

• It's the desire to possess or be associated with things considered average or mediocre

• It's the desire to possess or be associated with things considered exclusive or high-class

Imagine Isla, Abigail, and Henry are in a marketing team. They are discussing Diversion/Distraction. Do you remember what it is?

• Approaches they use to persuade consumers to make a purchase

• Methods they use to engage consumers in their marketing campaigns

• Tactics or strategies they use to divert or distract consumers' attention

• Techniques they use to attract consumers' attention

Sophia, Noah, and Grace are working on a school project about marketing techniques. They stumbled upon a technique where a product shows love for their country. Can you help them identify what this technique is called?

• nationalistic marketing

• country-loving marketing

• patriotism marketing

• patriotic marketing