What is an advergame?

An online game that features advertisements

An advertisement disguised as a game

A game that promotes a specific brand

Why do advertisers use product placement?

To make their products more desirable

What is a disadvantage of traditional product placement?

It is easily recognized as advertising

It is less effective in influencing viewers

It is expensive for advertisers

What is the advantage of using nano influencers in advertising?

They are more likely to provide authentic recommendations

They have larger followings than popular influencers

They are less expensive to work with

What is a common marketing tactic used by fast food chains to attract kids?

Using tie-ins with popular movies and TV shows

Offering toys and games with children's meals

Creating advergames featuring their brand

What is the future of product placement in the era of streaming services?

It will continue to be used but in different ways

It will be replaced by traditional commercials

What is the main goal of advertising to children?

To manipulate children into buying products

To create brand loyalty from an early age

What is the future of influencer marketing?

The future of influencer marketing is expected to continue growing and evolving.

Influencer marketing will become obsolete in the future.

The future of influencer marketing is uncertain.

Influencer marketing will decline in popularity in the future.

What is the impact of social media on advertising?

Social media has allowed for targeted advertising, increased reach and engagement, and the ability to track and measure campaign performance.

Social media has no impact on advertising.

Social media has decreased the reach and engagement of advertising.

Social media has made it difficult to track and measure campaign performance.

What is the impact of commercialization in education?

The impact of commercialization in education includes increased competition, higher tuition fees, focus on profit rather than quality education, and potential inequality in access to education.

Commercialization in education has no impact.

Commercialization in education leads to lower tuition fees.

Commercialization in education promotes equal access to education.

What are the potential benefits of commercial partnerships in education?

Potential benefits of commercial partnerships in education include additional funding and resources, enhanced curriculum and teaching methods, opportunities for real-world experience, and fostering innovation and collaboration.

Potential benefits of commercial partnerships in education include increased costs and financial burden on students and families, potential conflicts of interest and bias in curriculum and teaching materials, and limited control and autonomy for educational institutions.

What are the potential drawbacks of commercial partnerships in education?

Prioritizing profit over educational quality, conflicts of interest, lack of transparency, and potential for unequal access to resources.

Lack of innovation, limited resources, and decreased student motivation

How Marketers Target Kids- Media Smarts

Authored by Elizabeth Hawley

English

8th Grade

CCSS covered

Used 10+ times

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Content View

Showing targeted ads and posts

Allowing users to buy products within the app

Using augmented reality for virtual try-ons

All of the above

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is viral marketing?

Marketing through viral videos

Marketing through word-of-mouth

Marketing through social media influencers

All of the above

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How Marketers Target Kids- Media Smarts

How many advertisements does an average person see each day?

Why is the internet a desirable medium for marketers to target children?

What is a common ad format found on websites?

What is an influencer?

What is a popular type of video on social media where someone opens a package and reacts to its contents?

What is a common method used by social networks to guide users' shopping experience?

What is viral marketing?

What is an advergame?

Which candy was featured in the 1982 movie E.T. which caused its sales to increase by 65% and reassure marketers of the success of product placement.

Why do advertisers use product placement?

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