Review

Selective distribution is mostly to do with low priced items.

• True

• False

Which strategy is commonly utilized for luxury goods, high-end products, or niche markets?

• Intensive distribution

• Selective distribution

• Exclusive distribution

Middlemen is classified into two categories: 1) Mercantile Agent, 2) ___________

• A. Retailer

• B. Buyer

• C. Jobber

• D. Merchant

The middlemen are the connecting link between the producers and _______

_____usually have intensive distribution because sales of these products tend to have a direct relationship to their availability.

• Convinience Goods

• Shopping Goods

• Speciality Goods

• Unsought Goods

Name three types of wholesalers:

• agents and brokers, retailers, merchant wholesalers

• sales office, agents and brokers, rack jobbers

• merchant wholesalers, agents and brokers, producer-owned wholesalers

• producer-owned wholesalers, retailers, rack jobbers

Which type of wholesalers do not take legal title to products but normally take responsibility for selling products?

• Producer-owned wholesalers

• Agents

• Brokers

• Merchant wholesalers

What channels require the fewest types of distribution channels?

• Channels for goods

• Channels for consumer goods

• Channels for services

_________ enables businesses to tightly manage the brand image, maintain scarcity and prestige, and cultivate a deep and loyal customer base.

Which type of channels for consumers allows the producers to sell products directly to the consumers?

• Producer to retailer to consumer

• Producer to wholesaler to retailer to customer

• Producer to consumer

• Producer to agent broker to wholesaler to retailer to consumer