Social Media Certification Study ( Number 1)

Marketing and Advertising are the same thing.

• True

• False

If you increase the number of new customers in your business, you are guaranteed to grow your business.

• True

• False

Marketing is the process of communicating a company's value to the customer.

• True

• False

What are the Four P's of Marketing

• Price, Planning, Promotion, Place

• Product, Price, Promotion, Purchase

• Profit, Price, Planning, Placement.

• Product, Price, Promotion Place

Target markets are identified groups of consumers who are most likely to purchase your product of service.

• True

• False

Which common research method is best for getting a more in-depth look at consumers' thoughts and ideas about a product or service?

• Focus groups

• Survey

• Research companies

• Web Analytics

Ads, emails, and text messages are all examples of marketing approaches.

• True

• False

Why do companies need marketing?

• To increase sales

• To build customer awareness and loyalty

• To acquire new customers

• All of these

According to the reading, before creating content, what questions should you ask yourself?

• What do you want to sell?

• What are those?

• Who is the target audience

• Who will design the logo?

Which common research method is best for gathering demographic and quantitative data?

• Focus groups

• Surveys

• Research companies

• Web analytics